Marketing

Launching a social media campaign without first ensuring your website is in top shape is like putting the cart before the horse. Imagine driving traffic to a site that’s slow, cluttered, or outdated—it’s a surefire way to lose potential clients before they even get a chance to see what you have to offer. Before you hit that “post” button, take…

LinkedIn has changed over the years. It launched in 2003 and was purchased by Microsoft in 2016. Currently LinkedIn has more than 1 billion members in 200 countries worldwide. A decline in use on platforms like X (f/k/a Twitter) and trepidations with TikTok have seen many professionals at all levels of their careers showing up on LinkedIn. The following are…

Recently the Center for Practice Management and CLE Department held a day and a half of programming including How to Manage Your Workload – Time, Task, Email and Distraction Management for Lawyers and Tips Today You Can Use Tomorrow. The programs, now available on demand, are designed to give lawyers and their teams actionable and tactical information that could be…

Both Windows and Macs come with screen clipping tools. Windows 10 has Snip and Sketch, Windows 11 has a Snipping Tool, and MacOS comes with Screenshot (see the keyboard shortcuts Shift-Command-4 to take a screenshot of a selected area, or Shift-Command-3 to capture the entire screen).  All are quite handy at capturing a screen, or a part of a screen,…

LinkedIn is a powerful social network. It can be very useful for connecting with colleagues, finding and posting jobs, participating in group discussions, staying top of mind with referrals and potential clients, maintaining a profile for yourself and for your firm/organization, and for news/information. There are some features of LinkedIn that you may have questions about. Should I get verified?…

Client-centric legal services focus on the client journey. Your primary objective is to make sure that your client has a great experience with your firm, win or lose. From start to finish, your firm’s processes are centered on the client. Here are five options to enhance your firm’s focus on the client and increase client satisfaction. 1. Ask the Client…

Facebook, the popular social media platform, has many options for businesses as well as individuals. If you or your firm has a Facebook presence, there are some options to consider about how you can leverage this platform effectively and ethically. Is It the Right Place to Be? A law firm Facebook page can help promote the firm’s work and connect…

LinkedIn has recent updates and some features you need to know now if you want to make the best use of this extremely popular social network. How can lawyers and law students put their best foot forward, make real connections and make use of this platform? Read on! Automatically Generated Captions for Videos LinkedIn will now automatically generate captions for…

Whether your firm is new or well established, marketing and engagement are often necessary to attract new business. There are many ways to get your name out there and get noticed, including use of social media, SEO (search engine optimization), and brand awareness. The following are three ways to help increase your exposure with images, Google Business Profiles for virtual…