Social Media

Launching a social media campaign without first ensuring your website is in top shape is like putting the cart before the horse. Imagine driving traffic to a site that’s slow, cluttered, or outdated—it’s a surefire way to lose potential clients before they even get a chance to see what you have to offer. Before you hit that “post” button, take…

At the recent 2024-5 NCBA/F Leadership Orientation, CPM Director Catherine Sanders Reach shared some tips for productivity and efficiency for busy lawyers and bar volunteers. Add Your Volunteer Activities in the Right Place There are lots of Profile Sections to add to your LinkedIn profile. The primary ones include Education and Experience. Many lawyers put their bar associations and professional…

LinkedIn has changed over the years. It launched in 2003 and was purchased by Microsoft in 2016. Currently LinkedIn has more than 1 billion members in 200 countries worldwide. A decline in use on platforms like X (f/k/a Twitter) and trepidations with TikTok have seen many professionals at all levels of their careers showing up on LinkedIn. The following are…

Recently the Center for Practice Management and CLE Department held a day and a half of programming including How to Manage Your Workload – Time, Task, Email and Distraction Management for Lawyers and Tips Today You Can Use Tomorrow. The programs, now available on demand, are designed to give lawyers and their teams actionable and tactical information that could be…

Facebook, the popular social media platform, has many options for businesses as well as individuals. If you or your firm has a Facebook presence, there are some options to consider about how you can leverage this platform effectively and ethically. Is It the Right Place to Be? A law firm Facebook page can help promote the firm’s work and connect…

LinkedIn has recent updates and some features you need to know now if you want to make the best use of this extremely popular social network. How can lawyers and law students put their best foot forward, make real connections and make use of this platform? Read on! Automatically Generated Captions for Videos LinkedIn will now automatically generate captions for…

Whether your firm is new or well established, marketing and engagement are often necessary to attract new business. There are many ways to get your name out there and get noticed, including use of social media, SEO (search engine optimization), and brand awareness. The following are three ways to help increase your exposure with images, Google Business Profiles for virtual…

If you have been wondering how to continue to leverage LinkedIn for thought leadership and connecting with colleagues and clients could the newsletter option work for you? Like any newsletter it is a commitment, but it might be worth the time invested. This is a new feature; in this post we will dive into the details. Getting Started Newsletters on…

The human brain processes visuals faster than text. Whether you are creating a persuasive argument, informing clients about a matter, keeping your team on track, or want to add visual interest to your website or social media, a timeline can provide a lot of information at a glance. Learn how to create timeline graphics with tools you already have and…